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YouTube 내의 치과 관련 한국어 컨텐츠 현황 분석 및 활용 방안

Other Titles
 Analysis of the dentistry-related contents uploaded on YouTube Korea 
Authors
 조재현  ;  권혁준  ;  정서연  ;  허경석  ;  정일영  ;  서정택 
Citation
 Journal of the Korean Dental Association (대한치과의사협회지), Vol.57(12) : 728-735, 2019-11 
Journal Title
 Journal of the Korean Dental Association (대한치과의사협회지) 
ISSN
 0376-4672 
Issue Date
2019-11
Keywords
Dentistry ; Video-audio media ; Social media ; Consumer health information ; Consumer health information Corresponding Author
Abstract
Objective: Previous studies suggested the potential influence of YouTube videos regarding dentistry on the mass population. However, there was not any clear investigation for Korean population. We aimed to systemically analyze the type of the dentistry-related videos uploaded on YouTube Korea and the accounts used for uploading, and to assess their effect on the view count of the content. Methods: Classification, type of the accounts, and view count of the videos listed by the keyword ‘dentistry’ were analyzed, which were uploaded on YouTube Korea platform from September 2017 to April 2019. Kruskal-Wallis test with post hoc analysis was used to assess the effect of the classification of the videos and the type of accounts on the view count. Results: 1.026 videos were enrolled to the analysis. Primary classification of the videos was information/education, advertisement, life, news, child contents, autonomous sensory meridian response, broadcast, cartoon/game, humor, and music. Secondary classification of the videos was dental experience, advertisement, role-playing, information/education., humor, cartoon/game, child contents, life, and broadcast. Type of the accounts was dentistry associates, general public, media company, and government office (sorted by frequency). Subject of the most videos (93.6%) was general public. There was statistically significance in the view count of the videos according to the primary and secondary classifications, the account used for uploading, and target subject of the videos. Conclusion: Dentists and their associates should recognize the importance of YouTube platform and try to monitor and intervene the dentistry-related contents, considering its huge impact on the general public.
Appears in Collections:
2. College of Dentistry (치과대학) > Dept. of Oral Biology (구강생물학교실) > 1. Journal Papers
2. College of Dentistry (치과대학) > Dept. of Conservative Dentistry (보존과학교실) > 1. Journal Papers
Yonsei Authors
Seo, Jeong Taeg(서정택) ORCID logo https://orcid.org/0000-0003-2697-0251
Jung, Il Young(정일영) ORCID logo https://orcid.org/0000-0001-8972-2664
Hu, Kyung Seok(허경석) ORCID logo https://orcid.org/0000-0002-9048-3805
URI
https://ir.ymlib.yonsei.ac.kr/handle/22282913/178118
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