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YouTube 내의 치과 관련 한국어 컨텐츠 현황 분석 및 활용 방안

DC Field Value Language
dc.contributor.author서정택-
dc.contributor.author정일영-
dc.contributor.author허경석-
dc.contributor.author조재현-
dc.contributor.author정서연-
dc.date.accessioned2020-07-09T16:42:40Z-
dc.date.available2020-07-09T16:42:40Z-
dc.date.issued2019-11-
dc.identifier.issn0376-4672-
dc.identifier.urihttps://ir.ymlib.yonsei.ac.kr/handle/22282913/178118-
dc.description.abstractObjective: Previous studies suggested the potential influence of YouTube videos regarding dentistry on the mass population. However, there was not any clear investigation for Korean population. We aimed to systemically analyze the type of the dentistry-related videos uploaded on YouTube Korea and the accounts used for uploading, and to assess their effect on the view count of the content. Methods: Classification, type of the accounts, and view count of the videos listed by the keyword ‘dentistry’ were analyzed, which were uploaded on YouTube Korea platform from September 2017 to April 2019. Kruskal-Wallis test with post hoc analysis was used to assess the effect of the classification of the videos and the type of accounts on the view count. Results: 1.026 videos were enrolled to the analysis. Primary classification of the videos was information/education, advertisement, life, news, child contents, autonomous sensory meridian response, broadcast, cartoon/game, humor, and music. Secondary classification of the videos was dental experience, advertisement, role-playing, information/education., humor, cartoon/game, child contents, life, and broadcast. Type of the accounts was dentistry associates, general public, media company, and government office (sorted by frequency). Subject of the most videos (93.6%) was general public. There was statistically significance in the view count of the videos according to the primary and secondary classifications, the account used for uploading, and target subject of the videos. Conclusion: Dentists and their associates should recognize the importance of YouTube platform and try to monitor and intervene the dentistry-related contents, considering its huge impact on the general public.-
dc.description.statementOfResponsibilityopen-
dc.formatapplication/pdf-
dc.languageKorean-
dc.publisher대한치과의사협회-
dc.relation.isPartOfJournal of the Korean Dental Association (대한치과의사협회지)-
dc.rightsCC BY-NC-ND 2.0 KR-
dc.titleYouTube 내의 치과 관련 한국어 컨텐츠 현황 분석 및 활용 방안-
dc.title.alternativeAnalysis of the dentistry-related contents uploaded on YouTube Korea-
dc.typeArticle-
dc.contributor.collegeCollege of Dentistry (치과대학)-
dc.contributor.departmentDept. of Oral Biology (구강생물학교실)-
dc.contributor.googleauthor조재현-
dc.contributor.googleauthor권혁준-
dc.contributor.googleauthor정서연-
dc.contributor.googleauthor허경석-
dc.contributor.googleauthor정일영-
dc.contributor.googleauthor서정택-
dc.contributor.localIdA01905-
dc.contributor.localIdA03700-
dc.contributor.localIdA03700-
dc.contributor.localIdA04342-
dc.contributor.localIdA04342-
dc.relation.journalcodeJ01820-
dc.subject.keywordDentistry-
dc.subject.keywordVideo-audio media-
dc.subject.keywordSocial media-
dc.subject.keywordConsumer health information-
dc.subject.keywordConsumer health information Corresponding Author-
dc.contributor.alternativeNameSeo, Jeong Taeg-
dc.contributor.affiliatedAuthor서정택-
dc.contributor.affiliatedAuthor정일영-
dc.contributor.affiliatedAuthor정일영-
dc.contributor.affiliatedAuthor허경석-
dc.contributor.affiliatedAuthor허경석-
dc.citation.volume57-
dc.citation.number12-
dc.citation.startPage728-
dc.citation.endPage735-
dc.identifier.bibliographicCitationJournal of the Korean Dental Association (대한치과의사협회지), Vol.57(12) : 728-735, 2019-11-
dc.identifier.rimsid64516-
dc.type.rimsART-
Appears in Collections:
2. College of Dentistry (치과대학) > Dental Education Research Center (치의학교육교실) > 1. Journal Papers
2. College of Dentistry (치과대학) > Dept. of Conservative Dentistry (보존과학교실) > 1. Journal Papers
2. College of Dentistry (치과대학) > Dept. of Oral Biology (구강생물학교실) > 1. Journal Papers

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