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환자가 인지하는 의료의 질과 만족도, 서비스 가치, 재이용 의사간의 구조분석

Other Titles
 Structural Modeling of Quality, Satisfaction, Value and Purchase Intention in Health Care Service 
 최귀선  ;  조우현  ;  이선희  ;  남정모 
 Korean Journal of Preventive Medicine (예방의학회지), Vol.33(4) : 426-435, 2000 
Journal Title
Korean Journal of Preventive Medicine(예방의학회지)
Issue Date
Service quality ; Satisfaction ; Service value ; Purchase intention ; Puchase intention
Objectives : To determine the relationships among quality, satisfaction, value and purchase intention in health care service. Methods : The data were gathered from out-patients who had used hospital services. They were asked to assess service quality, satisfaction, service value, and purchase intention. A total of 557 usable questionnaires were gathered. The data were analyzed using SAS version 6.12. The analysis methods employed in the study were confirmatory analysis and covariance structural analysis. Results : Service quality exhibited a significant and positive relationship with satisfaction, service value, and purchase intention. Furthermore, satisfaction had a significant and positive relationship with purchase intention. And finally, service value had a significant and positive relationship with both satisfaction and purchase intention. Based on these findings, it is evident that satisfaction was a mediator between service quality and purchase intention. Also service value played a mediating role between service quality and satisfaction. Conclusions : These results suggest that service quality is an antecedent of satisfaction and sonics value, and exerts a stronger influence on purchase intentions than satisfaction and service value do. Thus, managers may need to emphasize service quality in health care.
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Appears in Collections:
1. College of Medicine (의과대학) > Dept. of Preventive Medicine (예방의학교실) > 1. Journal Papers
Yonsei Authors
Nam, Chung Mo(남정모) ORCID logo https://orcid.org/0000-0003-0985-0928
Cho, Woo Hyun(조우현)
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