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병원건강증진서비스에 대한 의료소비자의 이용의도

Other Titles
 Customer's Intention to Use Hospital-based Health Promotion Services 
 함명일  ;  강명근  ;  조우현  ;  박춘선 
 Korean Journal of Preventive Medicine (예방의학회지), Vol.26(2) : 108-116, 2003 
Journal Title
 Korean Journal of Preventive Medicine (예방의학회지) 
Issue Date
Health promotion ; Attitude ; Intention
Health promotion ; Attitude ; Intention
Objective : To determine the relationships between customer's attitude, the subjective norm and the intention to use hospital-based health promotion services. Methods : This study was based on the theory of reasoned action, suggested by Fishbein and Ajzen. The subjects of this study were 501 residents of Seoul, Bun-dang, Il-san and Pyung-chon city, under 65 years, who were stratified by sex and age. A covariance structural analysis was used to identify the structural relationships between attitude towards health promotion programs or services, their subjective norm and their intention to use the aforementioned services. Results : The subjective norm for using the health promotion programs or services provided by hospitals was a significant predictor of the intention to use, but the attitude towards the services was not significant Conclusions : Our results suggest that a customer's reference group affects their use of the hospital-based health promotion services. Because the subjects of this study were restricted to specific urban areas, there are limitations to generalizing the study results. Despite the limitations of these results, they can serve as baseline information for the understanding of consumers behavior toward hospital-based health promotion services.
Files in This Item:
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Appears in Collections:
1. College of Medicine (의과대학) > Dept. of Preventive Medicine and Public Health (예방의학교실) > 1. Journal Papers
Yonsei Authors
Cho, Woo Hyun(조우현)
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