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대학 치과병원과 기업병원 치과의 교정환자 만족도 및 병원선택 요인비교

Other Titles
 Comparison of patients selection and satisfaction between dental corporate and university hospital 
Authors
 황충주  ;  김경석  ;  김동기 
Citation
 Journal of the Korean Dental Association (대한치과의사협회지), Vol.42(8) : 571-578, 2004 
Journal Title
Journal of the Korean Dental Association(대한치과의사협회지)
ISSN
 0376-4672 
Issue Date
2004
Keywords
Corporate dental hospital ; University dental hospital ; Marketing ; Satisfaction
Abstract
The purposes of this study were to analyze the difference in the patients’ satisfaction and the factors related to choose dental hospital, according to the image of dental hospital. For this purpose, one corporate hospital and one university hospital were selected. By self-administered questionnaire, data were collected from 695 randomly selected patients who attended the hospitals from October to December 2002. The obtaind results were as follow:
1. The corporate dental hospital had higher level of satisfaction to all items about reception desk, medical services, medical environment than the university dental hospital
2. There was the difference between corporate dental hospital and university dental hospital in factors related to choose dental hospital. In modern facilities, patients’ preference was for the corporate dental hospital than the university dental hospital.
3. In easy accessibility, patients’ preference was for the university dental hospital than the corporate dental hospital. There is no difference between the corporate and university dental hospital in reliability of medical service.
In conclusion, patients’ satisfaction was higher in corporate dental hospital than university dental hospital. Each hospital had a difference in factors related to choose dental hospital. Marketing concept called customer satisfaction in corporate dental hospital was the reason that could give the higher satisfaction to patients than university dental hospital.
Files in This Item:
T200400170.pdf Download
Appears in Collections:
1. College of Medicine (의과대학) > Dept. of Biomedical Systems Informatics (의생명시스템정보학교실) > 1. Journal Papers
2. College of Dentistry (치과대학) > Dept. of Orthodontics (교정과학교실) > 1. Journal Papers
Yonsei Authors
Kim, Dong Ki(김동기)
Hwang, Chung Ju(황충주) ORCID logo https://orcid.org/0000-0003-3024-4551
URI
https://ir.ymlib.yonsei.ac.kr/handle/22282913/111920
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