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Heterogeneity in TV Fast Food Advertisement Exposure in South Korea

Authors
 Kim, Tae Hyun  ;  Han, Euna  ;  Jang, Sunmee 
Citation
 AMERICAN JOURNAL OF HEALTH BEHAVIOR, Vol.38(2) : 170-179, 2014 
Journal Title
AMERICAN JOURNAL OF HEALTH BEHAVIOR
ISSN
 1087-3244 
Issue Date
2014
MeSH
Adult ; Advertising as Topic/trends* ; Choice Behavior* ; Commerce/classification ; Commerce/trends ; Educational Status ; Fast Foods/classification* ; Food Industry/trends* ; Humans ; Income/classification ; Income/trends ; Mass Media/classification ; Mass Media/trends ; Republic of Korea ; Restaurants/classification ; Rural Population ; Social Environment ; Television/trends* ; Time Factors ; Urban Population ; Young Adult
Keywords
FAST FOOD ; SOCIOECONOMIC STATUS ; SOUTH KOREA ; TARGETED RATINGS POINT ; TV ADVERTISING
Abstract
Objectives: To assess TV fast food ad exposure in South Korea. Methods: We assessed time trends of targeted ratings (licensed from Nielsen Media Research Korea) by household income and education during 2004-2010. Results: Lower income groups saw more fast food TV ads during the study period. Exposure decreased in all income groups with a bigger income gap in 2010 than in 2004. The relative exposure to local fried chicken franchise TV ads surged from one fifth in 2004 to half of all TV fast food ads seen in 2010 in all socioeconomic status (SES). Conclusions: Future studies should assess the link between TV fast ood ad exposure, an important contextual factor for individual food choices, and actual consumption.
Full Text
http://dx.doi.org/10.5993/AJHB.38.2.2
DOI
10.5993/AJHB.38.2.2
Appears in Collections:
4. Graduate School of Public Health (보건대학원) > Graduate School of Public Health (보건대학원) > 1. Journal Papers
Yonsei Authors
Kim, Tae Hyun(김태현) ORCID logo https://orcid.org/0000-0003-1053-8958
URI
https://ir.ymlib.yonsei.ac.kr/handle/22282913/100051
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