4 574

Cited 1 times in

Heterogeneity in TV Fast Food Advertisement Exposure in South Korea

DC Field Value Language
dc.contributor.author김태현-
dc.date.accessioned2015-01-06T17:28:37Z-
dc.date.available2015-01-06T17:28:37Z-
dc.date.issued2014-
dc.identifier.issn1087-3244-
dc.identifier.urihttps://ir.ymlib.yonsei.ac.kr/handle/22282913/100051-
dc.description.abstractObjectives: To assess TV fast food ad exposure in South Korea. Methods: We assessed time trends of targeted ratings (licensed from Nielsen Media Research Korea) by household income and education during 2004-2010. Results: Lower income groups saw more fast food TV ads during the study period. Exposure decreased in all income groups with a bigger income gap in 2010 than in 2004. The relative exposure to local fried chicken franchise TV ads surged from one fifth in 2004 to half of all TV fast food ads seen in 2010 in all socioeconomic status (SES). Conclusions: Future studies should assess the link between TV fast ood ad exposure, an important contextual factor for individual food choices, and actual consumption.-
dc.description.statementOfResponsibilityopen-
dc.format.extent170~179-
dc.relation.isPartOfAMERICAN JOURNAL OF HEALTH BEHAVIOR-
dc.rightsCC BY-NC-ND 2.0 KR-
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/2.0/kr/-
dc.subject.MESHAdult-
dc.subject.MESHAdvertising as Topic/trends*-
dc.subject.MESHChoice Behavior*-
dc.subject.MESHCommerce/classification-
dc.subject.MESHCommerce/trends-
dc.subject.MESHEducational Status-
dc.subject.MESHFast Foods/classification*-
dc.subject.MESHFood Industry/trends*-
dc.subject.MESHHumans-
dc.subject.MESHIncome/classification-
dc.subject.MESHIncome/trends-
dc.subject.MESHMass Media/classification-
dc.subject.MESHMass Media/trends-
dc.subject.MESHRepublic of Korea-
dc.subject.MESHRestaurants/classification-
dc.subject.MESHRural Population-
dc.subject.MESHSocial Environment-
dc.subject.MESHTelevision/trends*-
dc.subject.MESHTime Factors-
dc.subject.MESHUrban Population-
dc.subject.MESHYoung Adult-
dc.titleHeterogeneity in TV Fast Food Advertisement Exposure in South Korea-
dc.typeArticle-
dc.contributor.collegeGraduate School of Public Health (보건대학원)-
dc.contributor.departmentGraduate School of Public Health (보건대학원)-
dc.contributor.googleauthorKim, Tae Hyun-
dc.contributor.googleauthorHan, Euna-
dc.contributor.googleauthorJang, Sunmee-
dc.identifier.doi10.5993/AJHB.38.2.2-
dc.admin.authorfalse-
dc.admin.mappingfalse-
dc.contributor.localIdA01082-
dc.relation.journalcodeJ00083-
dc.identifier.eissn1945-7359-
dc.identifier.pmid24629546-
dc.identifier.urlhttp://dx.doi.org/10.5993/AJHB.38.2.2-
dc.subject.keywordFAST FOOD-
dc.subject.keywordSOCIOECONOMIC STATUS-
dc.subject.keywordSOUTH KOREA-
dc.subject.keywordTARGETED RATINGS POINT-
dc.subject.keywordTV ADVERTISING-
dc.contributor.alternativeNameKim, Tae Hyun-
dc.contributor.affiliatedAuthorKim, Tae Hyun-
dc.rights.accessRightsfree-
dc.citation.volume38-
dc.citation.number2-
dc.citation.startPage170-
dc.citation.endPage179-
dc.identifier.bibliographicCitationAMERICAN JOURNAL OF HEALTH BEHAVIOR, Vol.38(2) : 170-179, 2014-
dc.identifier.rimsid50106-
dc.type.rimsART-
Appears in Collections:
4. Graduate School of Public Health (보건대학원) > Graduate School of Public Health (보건대학원) > 1. Journal Papers

qrcode

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.