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Motivating factors of compliance to government's COVID-19 preventive guidelines: An investigation using discrete choice model

Authors
 Sol Kwon  ;  Hae-Sun Suh  ;  Chung-Mo Nam  ;  Hye-Young Kang 
Citation
 AMERICAN JOURNAL OF INFECTION CONTROL, Vol.51(9) : 988-995, 2023-09 
Journal Title
AMERICAN JOURNAL OF INFECTION CONTROL
ISSN
 0196-6553 
Issue Date
2023-09
MeSH
Aged ; COVID-19* / prevention & control ; Female ; Government ; Humans ; Pandemics / prevention & control ; SARS-CoV-2 ; Surveys and Questionnaires
Keywords
Conditional logit model ; Health behavior ; Infection
Abstract
Background: The spread of coronavirus disease 2019 (COVID-19) has resulted in a worldwide pandemic. We aimed to identify the factors that motivate public compliance with the government's COVID-19 preventive recommendations.

Methods: Focus group interviews were conducted to identify influencing factors. The relative importance of each factor was investigated through a survey, based on a discrete choice model, from February to June, 2021 in South Korea.

Results: "Severity of COVID-19 symptoms" (relative importance [magnitude of attribute coefficients]: 28.40%) and "risk of infection" (27.50%) were the most influential health-related factors, followed by social consequences of infection, including "cessation of social activities due to self-quarantine" (19.77%), "risk of personal information being disclosed when infected and social criticism on the infected person" (15.78%), and "risk of spreading infection" (8.55%). Respondents behaved differently based on their socioeconomic characteristics and COVID-19 experience.

Discussion: The perceived severity of symptoms was a strong motivator among fragile individuals, such as women and older adults. "Cessation of social activities" was the most influential factor for those infected with COVID-19, while "risk of infection" was for those whose acquaintances were infected.

Conclusions: The provision of information regarding COVID-19 to the public must be tailored based on an understanding of behavioral differences.
Files in This Item:
T202304773.pdf Download
DOI
10.1016/j.ajic.2022.12.013
Appears in Collections:
1. College of Medicine (의과대학) > Dept. of Preventive Medicine (예방의학교실) > 1. Journal Papers
Yonsei Authors
Nam, Chung Mo(남정모) ORCID logo https://orcid.org/0000-0003-0985-0928
URI
https://ir.ymlib.yonsei.ac.kr/handle/22282913/196232
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