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의료서비스 마케팅 국내 연구동향 분석

Other Titles
 Analysis of research trends in healthcare service marketing 
 김우진  ;  김지만  ;  신재용  ;  김태현  ;  이상규 
 Korean Journal of Hospital Management (병원경영학회지), Vol.24(1) : 21-35, 2019 
Journal Title
 Korean Journal of Hospital Management (병원경영학회지) 
Issue Date
healthcare service marketing ; research trend ; healthcare research
Purposes: This study examines academic research trends and the change of patterns by analyzing researches related to healthcare service marketing from 1988 to 2016.Methodology: As research subjects, a total of 486 published articles were selected. It's to analyze them by dividing into research topics, methods and data by classifying the period into 1988-1999, 2000-2009, 2010-2016.Findings: From 1988 to 2016, 486 research articles on healthcare service marketing were published in academic journals. Research on healthcare service marketing has steadily increased. Most of the articles were about service quality, satisfaction, revisitation, and reuse. 452 research articles were quantitative research. Generally questionnaire surveys were used.Practical Implications: We suggest future research directions on the basis of the status of research on healthcare service marketing for the last 30 years.
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Appears in Collections:
4. Graduate School of Public Health (보건대학원) > Graduate School of Public Health (보건대학원) > 1. Journal Papers
Yonsei Authors
Kim, Tae Hyun(김태현) ORCID logo https://orcid.org/0000-0003-1053-8958
Lee, Sang Gyu(이상규) ORCID logo https://orcid.org/0000-0003-4847-2421
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