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The relationships among quality, value, satisfaction and behavioral intention in health care provider choice: A South Korean study

Authors
 Kui-Son Choi  ;  Woo-Hyun Cho  ;  Chankon Kim  ;  Hanjoon Lee  ;  Sunhee Lee 
Citation
 JOURNAL OF BUSINESS RESEARCH , Vol.57(8) : 913-921, 2004 
Journal Title
 JOURNAL OF BUSINESS RESEARCH 
ISSN
 0148-2963 
Issue Date
2004
Keywords
South Korean health care consumers ; Se20rvice quality ; Value ; Patient satisfaction ; Behavioral intention ; Structural modeling
Abstract
This research proposes an integrative model of health care consumer satisfaction based on established relationships among service quality, value, patient satisfaction and behavioral intention, and tests it in the context of South Korean health care market. Results based on the data collected from 537 South Korean health care consumers corroborated the causal sequence among these constructs suggested by the multiattribute attitude model framework, i.e., cognition (service quality and value)→affect (satisfaction)→conation (behavioral intention). Between the two cognitive constructs, service quality emerged as a more important determinant of patient satisfaction than value. Results also showed that both service quality and value have a significant direct impact on behavioral intention while value assessment was influenced by perceived service quality.
Full Text
http://www.sciencedirect.com/science/article/pii/S014829630200293X
DOI
10.1016/S0148-2963(02)00293-X
Appears in Collections:
1. College of Medicine (의과대학) > Dept. of Preventive Medicine and Public Health (예방의학교실) > 1. Journal Papers
Yonsei Authors
Cho, Woo Hyun(조우현)
URI
https://ir.ymlib.yonsei.ac.kr/handle/22282913/111624
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