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대장암 검진 행동 촉진을 위한 메시지 전략

Other Titles
 Message Strategy to Promote Colorectal Cancer Screening Behavior 
 이지선  ;  오의금  ;  이향규  ;  김상희 
 Journal of Korea Contents Association (한국콘텐츠학회논문지), Vol.17(12) : 357-367, 2017 
Journal Title
Journal of Korea Contents Association(한국콘텐츠학회논문지)
Issue Date
Colorectal Cancer ; Message Framing ; Health Belief ; Screening
The study investigated information about the effects of message framing on colorectal cancer(CRC) screening related health beliefs and compliance with the CRC screening test within the theoretical framework of the prospect theory and the Health belief model (HBM). This study was using a non-randomized controlled quasi-experimental design. One hundred and sixty-four in the industrial workers who were currently nonadherent to guidelines for receiving screening were assigned to one of three experimental conditions: (a) gain-framed message, (b) loss-framed message, and (c) general-framed message. CRC screening-related health beliefs was self-reported after the intervention. And the immunoassay Fecal Occult Blood Test (iFOBT) kit was collected at 1 week. The research finding were analyzed by x 2
test and one-way ANOVA using SPSS 21.0. The loss-framed message group had higher perceived susceptibility, severity and benefit than the gain-framed message and general message. The participation rate for the immunoassay Fecal Occult Blood Test(iFOBT) was highest in the loss-framed message group. The loss framed messages more effective to enhance screening behavior. The present results provide a theoretical basis for developing educational guidelines for CRC testing and could be used for performing comprehensive approach by predicting and suggesting the practical effects according to message type in advance.
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Appears in Collections:
3. College of Nursing (간호대학) > Dept. of Nursing (간호학과) > 1. Journal Papers
Yonsei Authors
Kim, Sanghee(김상희) ORCID logo https://orcid.org/0000-0002-9806-2757
Oh, Eui Geum(오의금) ORCID logo https://orcid.org/0000-0002-6941-0708
Lee, Hyang Kyu(이향규) ORCID logo https://orcid.org/0000-0002-0821-6020
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