병원의 컨설팅 서비스 이용현황 분석

Abstract

The purpose of this study is to analyze the utilization of hospital consulting services and find the primary factors, thus suggesting the better direction for hospitals as well as hospital consulting firms to get activated. The survey in this study was done to 941 hospitals registered to the Korea Hospital Association (April, 2001). Among those hospitals the study was mainly based on 121 hospitals who faithfully replied to a set of questionnaires. The questions are structured with asking the opinion for the outcomes, current utilization and future demand for consulting services. The research showed that more than 30% of the hospitals have at least one experience of receiving consulting services. It is verified that following 7 factors have important effects on consulting experiences: type of hospital, the number of beds, the number of departments, the time and type of establishment, the location, and the scale of sales. According to results of a logistic regression analysis, especially, both the type of hospital and the location exert significant influence on consulting experience. Moreover, 36.1% of consulting-experienced hospitals and 52.4% of consulting-inexperienced hospitals showed their future demands for consulting services. Most of the hospitals on this study have requested the service of hospital consulting in the time of decreasing their revenue. ‘Hospital management diagnosis’, ‘Management strategy and Operating organization and human resources’ were the most preferred parts of consulting services. The general evaluation for the consulting outcomes showed an average mark of 3.1 (when full mark is 5.0). Regardless of consulting experience, the most preferable consulting firm was ‘Hospital specialized consulting firm’ mainly due to their professional knowledge for hospitals. Most of hospitals need comprehensive management consulting like ‘Establishing management strategy & vision for increasing hospital’s profitability both in the long and short period of time. According to this study, the reasons for not using consulting services even though they had a clear demand were as follows; no need for management consulting, the lack of recognition of consulting services. This study showed that continuous public relations and marketing about hospital management consulting are needed for better understanding and effective utilization for hospital management.