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The Impact of Visit Frequency on the Relationship between Service Quality and Outpatient Satisfaction: A South Korean Study

 Woo Hyun Cho  ;  Hanjoon Lee  ;  Kui-Son Choi  ;  Sunhee Lee  ;  Chankon Kim 
 HEALTH SERVICES RESEARCH, Vol.39(1) : 13-33, 2004 
Journal Title
Issue Date
Adult ; Aged ; Female ; Focus Groups ; Health Services Research ; Hospital Bed Capacity, 300 to 499 ; Hospital-Patient Relations* ; Hospitals, General/standards ; Humans ; Korea ; Male ; Middle Aged ; Outpatient Clinics, Hospital/standards* ; Outpatient Clinics, Hospital/statistics & numerical data* ; Patient Education as Topic ; Patient Satisfaction/statistics & numerical data* ; Professional-Patient Relations* ; Quality Indicators, Health Care* ; Surveys and Questionnaires ; Time Factors
Outpatient satisfaction ; service quality ; visit frequency pattern ; measurement validation
OBJECTIVE: To examine the relative impact of four service quality dimensions on outpatient satisfaction and to test the invariance of the structural relationships between the service quality dimensions and satisfaction across three patient groups of varying numbers of prior visits to the same hospital as outpatients.
DATA SOURCES/STUDY SETTING: Survey of 557 outpatients using a self-administered questionnaire over a 10-day period at a general hospital in Sungnam, South Korea.
DATA COLLECTION: Patients answered questions related to two main constructs, patient satisfaction and health care service quality. The health care service quality measures (30 items) were developed based on the results of three focus group interviews and the SERVQUAL scale, while satisfaction (3 items) was measured using a previously validated scale.
STUDY DESIGN: Confirmatory factor analysis was used to assess the construct validity of the service quality scale by testing convergent and divergent validity. A structural equation model specifying the four service quality dimensions as exogenous variables and patient satisfaction as an endogenous variable was estimated to assess the relative impact of each of the service quality dimensions on satisfaction. This was followed by a multigroup LISREL analysis that tested the invariance of structural coefficients across three groups with different frequencies of outpatient visits to the hospital.
PRINCIPAL FINDINGS: Findings support the causal relationship between service quality and satisfaction in the context of the South Korean health care environment. The four service quality dimensions showed varying patterns of impact on patient satisfaction across the three different outpatient groups.

The hospital management needs to be aware of the relative importance of each of the service quality dimensions in satisfaction formation of outpatients, which varies across different hospital utilization groups, and use this in strategic considerations.
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1. College of Medicine (의과대학) > Dept. of Preventive Medicine (예방의학교실) > 1. Journal Papers
Yonsei Authors
Cho, Woo Hyun(조우현)
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